Designing for recycling is certainly imperative for our planet, our economy and humanity itself. But first we must ensure that products are conducive to recycling, preferably in a closed-loop system.
What changed the mind-set
Already a few years ago, the member countries of the United Nations defined sustainable development goals addressing the world’s greatest challenges. Many of these goals relate to consumption, climate protection or the environment. Sometimes we don’t realize that businesses can help achieve them. Importantly, more and more companies are taking environmental considerations into account in their day-to-day business decisions.
Making the right products
This trend is also intensifying in the manufacture of ecological goodies.
Ecological fashion is more than just the use of environmentally friendly products. Not only the sources of raw materials used in production are important, but also the way they are produced and all the processes that affect the value of the product. The idea of ecological awareness has been reflected, keeping in mind that companies are able to develop in a sustainable way, especially when the pro-ecological approach is strategically designed and reflected in all areas of its activity.
Designers and consumers must work hand in hand
Designers are important initiators of product change in all industries. It is their approach that determines whether a product for the environment will be timeless. For eco-friendly goodies to have a measurable impact, they must become universal. Therefore, they must reach as many customers as possible.
The ecological approach to goodies starts before the products even reach the production department. Designers and buyers participate in workshops where they learn what it means to design with environmentally friendly materials and how to reduce the use of natural resources. It is a source of inspiration for them to introduce ecology into their collections.
Consumers are a very important part of the design of ecological goodies, they are indicators of taste, and designers draw their inspiration from the choice and behaviour of consumers.
Listening to consumers is a way to prepare their collections in a sustainable and more thoughtful way. One must always be sure and always ask oneself questions: where they are going and whether the products will be reused ethically. Thanks to this, 100% of the products in the stores go to those who really need them.